OptumServe Digital Awareness Campaign

Objective was to develop a media campaign that drives consideration and increases engagement of OptumServe portfolio among key Department of Homeland Administration, Department of Defense, Veteran Affairs and other civilian agency stakeholders. The campaign aims to grow the OptumServe business by winning new health services contracts with Federal Agencies charges with serving the health and well-being of Veterans, active duty military and their families. These digital ads, along with additional sizes, were strategically placed through audience targeting through employing geo-fencing and proximity targeting. Both native and standard display ads were implemented.