National Doctor’s Day and Nurses Week campaigns

The National Doctor’s Day and Nurses Week yearly campaigns support the celebration of these health care professional’s. This year the approach was to recognize and honor doctors and nurses by making sure they feel seen and supported on these special days - and every day. To achieve this goal, our creative team joined with other internal UnitedHealthcare teams to create an integrated, enterprise-wide national digital marketing communications campaign to support both National Doctors’ Day and National Nurses Day.

For National Doctors’ Day the theme was “Because of you…'“. We have so much to thank doctors for. It's because of them there is hope in the world today, the future is bright and lives are saved. Through internal and external social media channels, video, web and email our goal is for doctors to feel an outpouring of support leading up to and on National Doctors’ Day. Messaging and personal stories from employees sharing what doctors make possible (#becauseofyou) is the heart of this campaign. Several months later, we followed up the successful Doctors’ Day campaign with Nurses Day theme of “Celebrate Nurses because…”. The tactics were similar to Doctors’ Day.